# **Advanced Targeting**

EXADS offers unparalleled targeting options, allowing you to reach audiences with maximum precision and get the maximum impact for your campaigns

## **Primary Targeting Options**

Target audiences based on their Category, Country, Region, and Language

- Virtual Reality: target or exclude VR users
- Browser: choose your targeted audiences from 27 options
- Device: Console, Desktop, Mobile, CTV, Tablet or Wearable Devices
- Mobile Carrier for when mobile devices are used
- Operating Systems from Console, Mobile and Web

# Narrow your audience targeting by using IP Ranges, Keywords, Domains and Time Scheduling for your ads. Prevent ad fatigue with Frequency Capping

**Target or exclude users who have reached certain goals with Behavioural Retargeting**

Increase your conversion rates among high potential audiences

- Use Positive Retargeting to serve more ads to users who meet a certain goal
- Use Negative Retargeting to serve less ads to users who have reached that goal

## **Custom Key/Value Targeting**

Publishers can assign values to the custom keys

- Keys and associated values can be static, dynamic or based on a numeric value range
- Define custom key-value pairings at ad server level
- Advertisers can use these values as custom tokens on landing pages

## **More Powerful Features for Your Ad Server**

### [Campaigns](/content/features/campaigns/index.html)

Large variety of features for campaign creation, optimization and management within an intuitive interface.

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### [Malvertising Protection](/content/features/malvertising-protection/index.html)

An automated solution that helps you eliminate malvertising, lack of ad compliance and bad quality ads.

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### [Payment Support](/content/features/payment-support/index.html)

A vast array of payment options within an intuitive user interface that delivers an unparalleled user experience.

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## **Get started now**

Get in touch with us & find out why EXADS is the best white-label ad server for Agencies.

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