# **Campaigns**

EXADS offers a large variety of features for campaign creation, optimization and management, all available within an intuitive interface

## **Automatic Campaign Optimizations**

- **The Bidder:** Intelligently adjust the bids for ad zones and block the zones that don't convert
- **Ad Variations Optimizations:** Our algorithms will ensure that your best ad variations will be prioritized
- **Blocking Rules:** For under-performing browsers, countries, devices, languages, mobile carriers, OS, sites and zones
- **Landing Pages:** Select from several algorithms for your best-performing Landing Pages to receive the most traffic

## **Conversion Tracking**

Alternatively, you can also track your goals using Pixel Tracking

- Track your goals by using Conversion Tracking API - S2S
- Create Conversion Tracking Goals to monitor the performance of your campaigns

**The Campaign Compliance feature helps you protect your network, publishers and audiences**

- Reject campaigns that don’t meet your standards
- Approve each campaign before it starts to run on your platform
- Ensure the delivery of safe and relevant user experiences to your audiences

# Upload and manage all your creative assets in our Media Library. Have them easily accessible for future use

# **More Campaign Features**

- **Frequency Capping:** Limit the number of times your ads are shown to the same person
- **Asynchronous Ad Loading:** Serve ads without delaying the page load time
- **Automatic Image & Video Optimization** to deliver high-quality ads
- **Custom Targeting (key/value pairing):** Reach clearly defined audiences by setting keys and values to identify them

## **More Powerful Features for Your Ad Server**

### [Malvertising Protection](/content/features/malvertising-protection/index.html)

An automated solution that helps you eliminate malvertising, lack of ad compliance and bad quality ads.

### [Payment Support](/content/features/payment-support/index.html)

A vast array of payment options within an intuitive user interface that delivers an unparalleled user experience.

### [Pricing Models](/content/features/pricing-models/index.html)

From essential pricing models to more advanced and smart models, EXADS offers an extensive choice for all.

## **Get started now**

Get in touch with us & find out why EXADS is the best white-label ad server for Agencies.