Advanced Targeting
EXADS offers unparalleled targeting options, allowing you to reach audiences with maximum precision and get the maximum impact for your campaigns
Primary Targeting Options
Target audiences based on their Category, Country, Region, and Language
- Virtual Reality: target or exclude VR users
- Browser: choose your targeted audiences from 27 options
- Device: Console, Desktop, Mobile, CTV, Tablet or Wearable Devices
- Mobile Carrier for when mobile devices are used
- Operating Systems from Console, Mobile and Web
Narrow your audience targeting by using IP Ranges, Keywords, Domains and Time Scheduling for your ads. Prevent ad fatigue with Frequency Capping
Target or exclude users who have reached certain goals with Behavioural Retargeting
Increase your conversion rates among high potential audiences
- Use Positive Retargeting to serve more ads to users who meet a certain goal
- Use Negative Retargeting to serve less ads to users who have reached that goal
Custom Key/Value Targeting
Publishers can assign values to the custom keys
- Keys and associated values can be static, dynamic or based on a numeric value range
- Define custom key-value pairings at ad server level
- Advertisers can use these values as custom tokens on landing pages
More Powerful Features for Your Ad Server
Campaigns
Large variety of features for campaign creation, optimization and management within an intuitive interface.
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Malvertising Protection
An automated solution that helps you eliminate malvertising, lack of ad compliance and bad quality ads.
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Payment Support
A vast array of payment options within an intuitive user interface that delivers an unparalleled user experience.
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